The same goes for doing business. The traffic of Taobao and Douyin is getting more and more expensive, the rent of brick-and-mortar stores is soaring, competitors are emerging executive list one after another, and the cost of acquiring customers is naturally rising. What’s more deadly is that the traffic purchased is one-time. Regardless of whether it is converted or not, users executive list have to pay several times to enter the store several times. Many Taobao and Tmall companies have a bright and beautiful surface, and they have hundreds of orders every day, but at the end of the year.
They have to make an account, deduct the money for buying traffic, and work hard for a whole year, and in the end they all work for the platform. So can we dig a pond by ourselves, and after catching the fish from the sea, do not rush to sell it, put it in the executive list pond for a period of time, feed it, and wait for them to give birth to more small fish, or to fatten it up before selling it? As a result, private domain traffic was born and flourished under the catalysis of the executive list epidemic. Private domain traffic refers to private user traffic that can be accessed at any time, freely controlled, used repeatedly, and used for free.
Private domain traffic is not equivalent to WeChat. WeChat is just a carrier. It is currently the most suitable platform for private domain traffic by virtue executive list of its social network, decentralization, diverse content forms, and freedom without control. The Xiaomi community is a gathering place for Mi fans, and the official can also reach it directly, for free, and executive list repeatedly. Who dares to say that this is not Xiaomi's private domain traffic pool? 1. The deeper benefits of being a private domain Why make a private domain? Many people will say that private domains can allow users to repurchase, increase GMV.