Open your Google Analytics account and navigate to Audience > Demographics > Overview You can use the Demographics Overview report to get an overview of your audience's gender (male or female) and age. Introducing GA Demographics GA demographics age selection Gender Choice for GA Demographics Look at each of the age and gender brackets to see the main interests and how they differ between age and gender. Major GA Demographic Interests You can
use the Age, Gender, and Interests reports to form a picture of custom t shirts your most valuable readers. If you're a publisher that sells ad space, you'll want to let advertisers know which users read your pages the most and how well they read them. With Google Analytics, you can gauge readership based on metrics like sessions, bounce rate, pages per session, and average session duration. With Google Analytics, you can create a session-based segment to isolate traffic for these pages only. You can also see the age and gender of users who conducted these sessions.
Bringing targeted audiences back to your website isn't just about engagement. It's also about proving to advertisers that your pages can add value and reach the people the ads are intended for. By analyzing your content, as a publisher, you can analyze your target audience's interests, compare them, and then work to create the content that suits their interests for higher pageviews and engagement levels. 2. Make Conversions a Priority Pageviews, average session duration, and audience demographics are extremely important for digital publishing. However, you need to measure conversions on your site and tie them to the success of your content.